The US Open Tennis Tournament brings together passionate tennis fans from across the country each year in the Big Apple. Spectators immersed themselves in the thrill of world-class tennis while enjoying curated hospitality, exclusive events, and seamless travel logistics. My work at the US Open included procuring, planning, and operating a package-based experience, inclusive of tournament tickets, transportation, lodging, and elevated guest experiences. The experience was designed to focus on fun — allowing guests to relax and savor every moment of the weekend.
Scope of Work
This project spanned 12 months of planning, from concept to execution, culminating in a well orchestrated weekend in New York.
My Role & Responsibilities Included:
- End-to-end project management & budget oversight
- Courtside Box - Club Level ticketing and hospitality procurement for premium match access at Arthur Ashe Stadium
- Transportation planning, including group transfers and drop-off coordination
- Room block management and guest accommodations at the Lotte New York Palace, just a few blocks from the peaceful beauty of Central Park
- On-site event operations, welcome party coordination, and décor styling
- Concierge-level communication with all guests pre-, during-, and post-event
- Dinner reservation procurement and surprise & delight room amenities
- On campus lunch with special tennis talent, Pam Shriver (Doubles Grand Slam doubles title holder, US Olympic Gold Medalist)
Design & Creative Elements
The event’s concept celebrated “Classic New York Meets Modern Sport.” Inspired by the timeless aesthetic of the US Open, the experience blended tennis heritage with sophisticated hospitality — from branded gifting to refined social programming.
A highlight of the weekend was a Vineyard Vines Welcome Party, featuring branded gifting, casual elegance, and coastal-inspired décor that captured the sporty yet polished spirit of the event.
Guests enjoyed the breathtaking views of New York from the famous Lotte Palace Hotel in the heart of Midtown Manhattan. Known for it’s opulent public spaces like the hotel’s Grand Staircase and the historic Villard Houses.
Logistics & Execution
- Guest Count: 20 participants
- Venue Partnerships: Lotte New York Palace, USTA Billie Jean King National Tennis Center
- Brand Collaboration: Vineyard Vines (Welcome Party & Gifting)
- Timeline: 12-month planning horizon | 3-day event execution
Operational precision was essential — from coordinating VIP hospitality access at the tournament to managing ground transportation across busy NYC traffic corridors. The goal: ensure guests never had to worry about a single logistical detail.
Challenges & Solutions
Challenge: Navigating transportation and logistics during one of New York’s busiest sporting events.
Solution: Early route mapping, pre-scheduled transfers, and detailed guest itineraries ensured smooth movement between hotel, tournament, and events. Guests traveled effortlessly despite city congestion, creating a seamless, stress-free guest experience that elevated the entire weekend — allowing attendees to focus on connection, relaxation, and the thrill of live competition.
Photo Gallery
